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Ads optimization company Matomy acquires digital ad agency Adperio for $30 million

matomy,adperio,viola private equity,david asseoff,adi orzel,ofer drukerWeb marketing and advertising optimization company Matomy Media Group (formally Adsmarket Group) has acquired the online digital ad agency Adperio for about $30 million.

The deal will help Matomy Media to widen its activity in the North American market as well as enrich its offering in the social media and virtual currency media channels.

Adperio, located in Denver, Colorado, specializes in social media and virtual currency advertising. The company’s annual revenue is $50 million.

matomy,adperio,viola private equity,david asseoff,adi orzel,ofer druker“Joining Matomy Media Group brings breadth and depth to Adperio’s market proposition,” says David Asseoff, CEO of Adperio. “We are confident that our customers will profit from the vast know-how, experience and technology that the group offers in the display advertising and affiliate marketing channels. Moreover, our U.S. – based customers will be able to leverage the group’s strong global presence both in Europen and Latin American markets.”

“During 2011 our revenue totals reached $100 million mainly from Europe and South America," says Ofer Druker, CEO of Matomy Media Group. "The cooperation with Adperio will significantly increase our revenue and will serve as a solid base for substantial growth in the U.S. market."

Matomy enable advertisers and agencies to optimize marketing performance across all digital media inventory and platforms, maximizing user engagement opportunities. Matomy serves 25 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in 75 countries.

Matomy was founded in August 2006 by Druker  and Adi Orzel, CEO at Matomy Market and Matomy Media. The company headquarters is located in Tel Aviv, Israel. In July 2010 Viola Private Equity invested $17 million in the group.

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