Engagement solutions provider LivePerson to acquire Web site testing startup Amadesa
Amadesa is a provider of Web site testing and relevance targeting solutions designed to improve online conversions and engagement activity.
Amadesa's core capabilities in multivariate testing and predictive targeting technologies will allow LivePerson customers to deploy predictive intelligence capabilities in a more frictionless way across multiple products.
"Amadesa technology will provide us with sophisticated, machine-learning predictive modeling that we can leverage across multiple engagement channels, enhancing our real-time intelligent engagement platform," said Robert LoCascio, CEO of LivePerson. "As we focus on organic product innovation, we remain open to accelerating development and adding talent through focused acquisitions that enhance our execution capabilities while staying consistent with our strategic goals and unique culture."
"There's clear value in the market for data intelligence," said Avi Kedmi, Amadesa CEO. "Our predictive targeting technology will complement LivePerson's market-leading platform, enabling businesses to enhance their intelligent engagement strategies across multiple channels in a more frictionless, automated manner."
Amadesa was founded in 2005 by Kedmi, Avihai Ozana, and Nathaniel Zenou. In 2010, has secured a second funding round of $7.4 million led by Gemini Israel Funds and Carmel Ventures. The company based in Evanston, Illinois, US, with an R&D center in in Ramat-Gan, Israel.
LivePerson (LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including HP, IBM, Microsoft, Verizon, Walt Disney, and Orbitz.
LivePerson is headquartered in New York City with offices in San Francisco, Raanana, Atlanta, London and Melbourne, Australia.