Xerox to acquire variable information software provider XMPie for $54 million

noreply@blogspirit.com (ARPU~UP) — Wed, 04 Oct 2006 06:50:00 +0200

Xerox has agreed to acquire XMPie for $54 million to improve its position in the personalized publishing, digital printing and web marketing markets. XMPie is a provider of variable information software, which enables cross-media, personalized marketing programs.

“As XMPie’s largest reseller, Xerox has long served customers’ growing demand for variable information software integrated with on-demand printing technology, Web and e-mail applications to create powerful marketing programs,” said Ursula M. Burns, president, Xerox Business Group Operations. “Through this acquisition we are bringing the intelligence of data collection together with the quality of digital printing to provide complete, measurable solutions for multimedia marketing campaigns.”

The market for variable data printing that depends on software like XMPie to personalize applications is projected to triple in the U.S. at a compounded annual rate of 26 percent from $5.3 billion in 2004 to $16.6 billion in 2009, according to industry research firm InfoTrends.

Based in New York, XMPie specializes in software that allows graphic designers, marketing companies and print providers to create marketing pieces with an individual’s name along with information and images based on buying preferences and personal interests. In addition to creating targeted print communications like brochures, direct mailers, and catalogs, XMPie software can automatically generate related e-mails that drive customers to Web pages filled with information specifically designed for them. These integrated marketing campaigns rely on digital printing systems like the Xerox iGen3 Digital Production Press to produce customized, high quality marketing collaterals.

Founded in 2000 and funded by Jerusalem Venture Partners, XMPie is a global operation with about 60 employees. XMPie will keep the company’s headquarters in New York and its research and development facility in Netanya, Israel. XMPie will maintain its brand name and function as a standalone software unit and the vast majority of XMPie employees are expected to join Xerox. Jacob Aizikowitz, the founder and CTO of XMPie, will head up the unit.

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Xerox to acquire variable information software provider XMPie for $54 million