In-game ad startup Double Fusion has raised $26 million in a financing round led by Norwest Venture

noreply@blogspirit.com (ARPU~UP) — Thu, 21 Dec 2006 12:40:00 +0100

In-game advertising network startup Double Fusion has raised $26 million in a financing round led by Norwest Venture Partners (NVP). Round participants also include the company’s existing investors, Accel Partners and Jerusalem Venture Partners, and strategic investors Time Warner, Hearst Corporation, IDG Ventures Pacific and Sedona Capital (Japan).

“Videogames are providing a new advertising vehicle that not only delivers a highly engaged audience, but fundamentally changes the way consumers are able to interact with brands,” said Jonathan Epstein, CEO of Double Fusion. “Advertising, in turn, creates new business models for game companies that will continue to accelerate the growth of the gaming audience.”

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. The company has developed, and successfully deployed over multiple games, an end-to-end technology suite that enables the display of rich media advertising inside of games, facilitated by robust development tools and services which provide publishers and advertisers with detailed reporting and campaign oversight. Double Fusion is headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, and London.

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In-game ad startup Double Fusion has raised $26 million in a financing round led by Norwest Venture